Hazel is a personal care brand empowering the modern woman over 50 – starting with incontinence. We’ve re-engineered the adult diaper, prioritizing fit, function, and aesthetics. Our patent-pending underwear uses new technologies and materials, offering her a disposable product that looks and feels like real underwear.

The Latest Women’s Health Issue to Finally Get Its Due? Incontinence

. . . incontinence—something that Aubrey Hubbell, a serial entrepreneur of female-focused startups, noticed and used as the impetus for Hazel, her new “down-there femme care” brand.